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	<title>Media Room</title>
	<link>http://www.fuelindustries.com/mediaroom</link>
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	<pubDate>Wed, 20 Aug 2008 14:14:17 +0000</pubDate>
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		<title>Fuel Games Announces Branded Entertainment and AdverGaming solution for Intel-based Mobile Internet Devices</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/370028567/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-08-20/fuel-games-announces-branded-entertainment-and-advergaming-solution-for-intel-based-mobile-internet-devices/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 14:14:17 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-08-20/fuel-games-announces-branded-entertainment-and-advergaming-solution-for-intel-based-mobile-internet-devices/</guid>
		<description><![CDATA[






  

PRESS EMBARGO – August 20th, 2008 – 011:00 AM Pacific Standard Time
  

INTEL DEVELOPER FORUM, San Francisco, CA, Aug. 20, 2008 – Fuel Games, a leading developer of online interactive experiences, today announced support for Mobile Internet Devices (MIDs) based on Intel® Atom™ processor Z5XX series and Moblin-based OS (www.moblin.org).
As a pioneer [...]]]></description>
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		<item>
		<title>Fuel Industries among very first to offer iPhone games</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/335617900/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-07-14/fuel-industries-among-very-first-to-offer-iphone-games/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 20:49:23 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-07-14/fuel-industries-among-very-first-to-offer-iphone-games/</guid>
		<description><![CDATA[     OTTAWA, July 11 /CNW Telbec/ - Fuel Industries is not a company known for coming in late on industry trends. The Canadian interactive studio was among the first in the branded entertainment space, and one of the first to build 3d immersive worlds in a browser dating back to 2004. [...]]]></description>
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		<title>Wall St. Journal | Gaming start-ups try new play for gaming revenue</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/335617901/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-07-14/wall-st-journal-gaming-start-ups-try-new-play-for-gaming-revenue/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 20:43:14 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

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		<description><![CDATA[MILLIONS of people play games against one another on social networking sites, but the enthusiasm isn&#8217;t translating into revenue for many game developers.
It is causing some companies to rethink their business models and find a better way to capitalize on the Internet gaming phenomenon.
(Full Story: Wall St. Journal &#124; Gaming start-ups try new play for [...]]]></description>
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		<item>
		<title>KidScreen Magazine | McDonald’s is Lovin’ Custom Content</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/286339383/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-05-01/kidscreen-magazine-mcdonalds-is-lovin-custom-content/#comments</comments>
		<pubDate>Thu, 01 May 2008 14:30:32 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-05-01/kidscreen-magazine-mcdonalds-is-lovin-custom-content/</guid>
		<description><![CDATA[Ottawa, Canada&#8217;s Fuel Industries has spent the past eight years creating international, interactive, viral campaigns for big-name brands such as Panasonic and the Gap. And thanks to a ground-breaking deal with McDonald&#8217;s Global for the first-ever digital Happy Meal promo, the 100-employee agency is putting that net-savvy to work for itself and blurring that ever-thinning [...]]]></description>
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		<item>
		<title>iMedia Connection | Warren Tomlin: Combat Shrinking Budgets with Digital</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/288723496/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-04-03/imedia-connection-combat-shrinking-budgets-with-digital/#comments</comments>
		<pubDate>Thu, 03 Apr 2008 14:17:56 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-04-03/imedia-connection-combat-shrinking-budgets-with-digital/</guid>
		<description><![CDATA[Marketers looking for an increased edge during leaner times will discover that certain aspects of online advertising make taking the digital plunge much more practical when every penny counts.
With brands across North America fastening their lifejackets and hunkering down against the lash of a potential recession, businesses are looking for tools to overcome the wilting [...]]]></description>
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		<title>Contagious Magazine | Fairies and Dragons</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/262158245/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-03-25/contagious-magazine-fairies-and-dragons/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 14:00:04 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-04-01/contagious-magazine-fairies-and-dragons/</guid>
		<description><![CDATA[Here at Contagious, there are certain things we’ve been banging on about for ages. The idea that the agency of the future should be looking less to marketing messages and more to the development of intellectual properties to secure their place in an increasingly competitive industry. The rise of connected products -  objects that [...]]]></description>
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		<title>20th Century Fox interactive campaign pits Alien vs. Predator vs. You.</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/257678477/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-03-25/20th-century-fox-interactive-campaign-pits-alien-vs-predator-vs-you/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 13:48:46 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-03-25/20th-century-fox-interactive-campaign-pits-alien-vs-predator-vs-you/</guid>
		<description><![CDATA[Spoiler: You lose.
This spring, 20th Century Fox Home Entertainment is betting that a little bit of disembowelment will go a long way in promoting the DVD release of Alien vs. Predator: Requiem.  In a unique interactive web experience produced by branded entertainment studio Fuel Industries, web users are invited to go toe-to-talon with Alien [...]]]></description>
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		<item>
		<title>McDonald’s and Fuel Industries introduce the Happy Meal for the digital generation</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/257678478/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-03-19/mcdonalds-and-fuel-industries-introduce-the-happy-meal-for-the-digital-generation/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 13:16:00 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Media Releases]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-03-19/mcdonalds-and-fuel-industries-introduce-the-happy-meal-for-the-digital-generation/</guid>
		<description><![CDATA[A unique entertainment property makes its debut in restaurants across Europe
After twenty-nine years of wildly popular children&#8217;s toys, McDonald&#8217;s is bringing its Happy Meals to your computer. In an exciting new digital initiative, McDonald&#8217;s Europe is partnering with Canadian entertainment studio Fuel Industries to reinvent the contents of the box that, for three decades, has [...]]]></description>
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		<item>
		<title>Marketing Magazine | Fuel powers European Happy Meal promotion</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/262096924/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-03-18/marketing-magazine-fuel-powers-european-happy-meal-promotion/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 14:16:02 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

		<guid isPermaLink="false">http://www.fuelindustries.com/mediaroom/2008-03-18/marketing-magazine-fuel-powers-european-happy-meal-promotion/</guid>
		<description><![CDATA[McDonald’s Europe has partnered with Ottawa-based digital agency Fuel Industries to launch a digital Happy Meal toy.
Starting next month, McDonald’s Happy Meals will include a CD-ROM that contains desktop games. Each CD stars one of four fairy or one of four dragon characters.
The Fairies and Dragons concept was developed and created by Fuel and is [...]]]></description>
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		<title>Applied Arts | April Issue</title>
		<link>http://feeds.fuelindustries.com/~r/fuel-mediaroom/~3/250303131/</link>
		<comments>http://www.fuelindustries.com/mediaroom/2008-03-10/applied-arts/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 14:00:48 +0000</pubDate>
		<dc:creator>Nick Iannitti</dc:creator>
		
		<category><![CDATA[Fuel In the News]]></category>

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		<description><![CDATA[On the cover: Fairies and Dragons was created by Fuel Industries of Ottawa as a children&#8217;s entertainment property and has been licensed for distribution by McDonald&#8217;s Europe as a digital Happy Meal for the months of April and May. See Fuel&#8217;s portfolio starting on p. 54 of the March/April 2008 issue of APPLIED ARTS MAGAZINE.
(Full [...]]]></description>
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